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Microsoft UK refreshes its marketing: What the changes mean for partners

by Steve Sydee
COO, 365 Talent Portal,
April 27 2018

It's not often that Microsoft partners get the chance to sit down and discuss the future with senior Microsoft execs, asking them any questions they want. These sessions enable Microsoft partners to understand the thinking, strategy and direction behind Microsoft products, technology, and partner programs, and align their own plans accordingly - hugely valuable insight.

These meetings can happen from time to time if you are in Presidents' Club or Inner Circle, or maybe are part of Partner Advisory Council. However, being a Premier IAMCP member also is a way to attend exclusive round tables with Microsoft leaders.

Last week, IAMCP organised a great event hosted by Scott Allen, Chief Marketing Officer at Microsoft UK. Scott's mission for this meeting was to explain the shifts in mindset and activity that he has pushed through, to outline what marketing programs are currently in play, what is coming, and what tools / collateral will be made available to partners, so that partners can align their marketing strategy and timing to maximum effect.

Chatham House rules apply, but there is still some good stuff I can share with you.

IAMCP and Microsoft UK

With a fair amount of pride, Scott pointed out that from a quiet whisper starting in 2016, Microsoft are now widely recognised by analysts as being more innovative than Apple and other leading technology players. For me, this is Microsoft taking back the innovation position that it occupied maybe 15 years ago, driven by some great thinking and action from Satya Nadella. And reorganisation: we ...

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About Steve Sydee

Steve brings over 25 years' experience working as both a full-time employee and an interim manager/freelance contractor in Microsoft Dynamics partners of all sizes, in roles across management, project delivery, customer engagement, sales, and marketing.

Working closely with Microsoft UK and USA in each role to build and shape the partner's profile, he has been lucky enough to have been involved in winning Microsoft UK Partner of the Year three times.

Steve is COO of 365 Talent Portal, the Dynamics resourcing and education company, as well as working in advisory roles in various Dynamics partners and end-users.

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