Microsoft premieres updates to its IoT transformation strategy at Hannover Messe 2024

Hannover Messe is one of the world’s largest industrial trade shows, held annually in Hannover, Germany. At this year’s event, Microsoft shared updates about its approach to industrial production management with Azure. 

The company profiled its adaptive cloud approach, which it has used to build a robotic assembly line putting together car batteries as a show of capabilities for attendees. The demo is partner-enabled with Rockwell Automation and PTC, with IoT Operations used to build a monitoring system for robots based on the Open Platform Unified Architecture. 

During the event, Microsoft is offering attendees opportunities to talk with Microsoft experts about production analytics, edge computing, and its Jumpstart program for getting started.

Siemens and Microsoft jointly announced convergence of Digital Twin Definition Language and the W3C Web of Things standard, as a way to consolidate digital twin definitions for assets. In conjunction with the event, Microsoft encouraged current and prospective customers to explore its production-oriented offerings like Azure IoT and IoT Operations.