Microsoft to Partners: No More Sails in Dynamics Branding

People have at WPC 2015 have noticed that while Microsoft Dynamics has been put front and center alongside Office 365 and Power BI, an element of the typical branding, the three sails graphic, has been removed in official content.

Microsoft addressed the change briefly yesterday at WPC with an announcement at the end of an unrelated marketing session. The main message: “No sails in our Microsoft Dynamics logotype.”

As seen in the on-stage screenshot at the top of this article from Monday’s keynote, since Dynamics uses the word “Microsoft” in its name, removing the sails graphic from the logotype makes it consistent with the only other product on screen that uses Microsoft in its name, Microsoft Enterprise Mobility Suite. Whether this was the reason for the change is unclear. We’ve reached out to Microsoft for further comment.