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Microsoft to Partners: No More Sails in Dynamics Branding

by Jason Gumpert
July 15 2015

Microsoft Dynamics without sails 

People have at WPC 2015 have noticed that while Microsoft Dynamics has been put front and center alongside Office 365 and Power BI, an element of the typical branding, the three sails graphic, has been removed in official content.

Old Microsoft Dynamics logotype

Microsoft addressed the change briefly yesterday at WPC with an announcement at the end of an unrelated marketing session. The main message: “No sails in our Microsoft Dynamics logotype.”

Branding changes for Microsoft Dynamics 

As seen in the on-stage screenshot at the top of this article from Monday’s keynote, since Dynamics uses the word “Microsoft” in its name, removing the sails graphic from the logotype makes it consistent with the only other product on screen that uses Microsoft in its name, Microsoft Enterprise Mobility Suite. Whether this was the reason for the change is unclear. We’ve reached out to Microsoft for further comment. 


About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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