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Microsoft introduces Cloud for Retail, adds B2B e-commerce to expanding industry story

by Jason Gumpert
January 13 2021

Microsoft will add B2B e-commerce capabilities for Dynamics 365 Commerce, the company's primary business application for retailers. And the company announced the launch of its Microsoft Cloud for Retail, a set of capabilities spanning the company's business and productivity applications, cloud services, and Microsoft Advertising.

The announcements come as the company ramps up its presence at the NRF 2021 BIG Show virtual event, an online version of what has long been a key expo for retail industry tech vendors.

Consolidating retail industry offerings: Cloud for Retail

Microsoft Cloud for Retail will be an "industry-specific cloud," according to the company, that aims to give retailers the ability to call on many of Microsoft's products and services. 

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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