Microsoft Dynamics NAV product team aiming for broad appeal, growth in SMB space

When it comes to the future of Microsoft Dynamics NAV, Redmond is aiming squarely at the small to midsize market.  That ranges from the smallest companies with one to four employees to firms with up to 250 or more employees, said Marko Perisic, Director of Program Management, Microsoft Dynamics NAV, speaking an a virtual town hall meeting hosted by NAVUG.

The technical foundation of NAV 2015 will allow the team to focus on agile development cycles and incremental improvements, with the ongoing goal of gaining market share and broadening the product's appeal across the SMB market segment.

Targeting SMBs

"This market segment of SMBs is extremely varied. There are so many different layers, so many different requirements, so many different solutions," he said. "We're not limiting ourselves and the product to a specific industry or vertical. If we want to win in SMB, we have to win all up and all down."

Perisic said Microsoft has to ensure that the companies that start with Dynamics NAV when they're small can grow up with NAV. Additionally, Microsoft has to ensure that companies that deploy NAV in multiple countries in large hub-and-spoke deployments also have the capabilities to deploy Dynamics NAV in their startup offices.

"So we are building this platform with a focus on SMB. But within that market segment there is such a variety of scenarios and company sizes that we don't want to limit the NAV platform and the product itself as a whole not to be able to satisfy this very, very large number of addressable business entities worldwide."

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