Microsoft, Dynamics AX partners talk BI priorities, sales strategies at WPC 2014

In Microsoft's view, a fraction of companies are set to outperform the larger marketplace by investing heavily in data management and BI initiatives. That fraction is set to reap a potential $1.6 trillion in "data dividends" based on research Microsoft has commissioned. The rest of the businesses out there, they believe, are being left behind.  

Microsoft Dynamics AX partners should be looking for ways to bring data together for customers, from ERP as well as other sources, and to help those organizations visualize an integrated view of the world.  Microsoft believes, of course, that the right tools for the job are Excel, Power BI, and Office 365.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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