Microsoft Dynamics 365 for Customer Engagement: A historical perspective on a strategic platform

Swiss army knife

Historically, Microsoft Dynamics CRM was known as a system of records, but things have changed significantly in recent years. I used to hear people dismiss it as a glorified Excel spreadsheet, "Access on steroids," or, more recently, as Lotus Notes in the cloud (with the introduction of CDS, Flow, and PowerApps). For a very long time, such descriptions were more or less fair as the platform was presented as a system for creating and updating data, with an emphasis on customer relationship management (CRM).


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About Rami Mounla

Rami is a Dynamics 365 Solution Architect and Practice Lead from Wellington, New Zealand. He has been working with Dynamics CRM since version 3.0 for more than a decade. Rami is an evangelist of quality Dynamics 365 deliverables which prompted him to write his first book "Dynamics 365 Extensions Cookbook" published in 2017.

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