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In Microsoft co-development effort, Kroger pursues growth in a future that blends physical and digital presence

by Jason Gumpert
Editor, MSDynamicsWorld.com


Kroger CEO Rodney McMullen being interviewed at NRF 2019 | Source

By joining forces with Microsoft, Kroger has set out to re-define itself as a growth-oriented technology business.

"Microsoft is one of those fascinating businesses. People always ask me, how did that relationship get started?," said Kroger CEO Rodney McMullen on stage at NRF 2019 this week. "It started with our teams identifying some opportunities…and [we decided] we should spend time together because if you look at Azure [and] the way it can accelerate, if you look at the talent Microsoft has, the ability to change retail and the current experience for our customer, all of those things came together, and we had the conversation and said, 'Let's go ahead and get started.'"

The partnership will move into Kroger stores in Redmond, Washington and Monroe, Ohio that use the companies' co-developed technology. And they will use the findings from those stores to decide on next steps, said McMullen.

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Commerce Customer Relationship Mgmt Direct Store Delivery (DSD) Dynamics 365 Inventory Management NRF BIG Show 2019 Power Automate Retail Retail POS
About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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