Microsoft to bring Dynamics 365 Customer Insight segments to Microsoft Advertising

May 4 2021

Microsoft will integrate the Microsoft Advertising platform with Dynamics 365 Customer Insights, the company's customer data platform (CDP), to enable organizations to continue targeting their customers and prospects in ad campaigns.

The company announced the integration around the annual Microsoft Business Applications Summit, a customer-facing event focused on Dynamics 365 business applications and the Power Platform.

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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