Intacct Using a Different Approach in Courting Veteran Dynamics GP and SL Partners - Part 2
As we discussed in part one of this story, cloud-based accounting and financial management software firm Intacct has strung together a series of new partner signings in 2011 including several veteran resellers of Microsoft Dynamics GP and SL. These partners revealed various reasons for adding Intacct to their portfolios after years with the Microsoft product line.
A different approach to the channel
With 4,000 customers and a North American focus, no one can say the pre-IPO Intacct's channel is anything close to the behemoth of Microsoft's. But Intacct's vice president of channels Taylor MacDonald says that under his leadership, Intacct is deliberately doing things differently.