How B2B prospect data is transforming to meet a changing market
B2B prospect data, introduced into the market more than a decade ago, was revolutionary. Suddenly sellers had rich data and news about their prospects at their fingertips within CRM, all updated in real-time. It was a game changer, giving sellers a competitive advantage, not to mention time saved in doing pre-call research. It was such a competitive advantage, in fact, that Microsoft started including it in CRM licenses to give their customers a competitive edge that in turn gave Dynamics CRM an advantage over its competitors.
But a decade is a lifetime in the tech world, and prospect data has become more or less a commodity. Or has it? We’ve seen some exciting developments in B2B prospect data over the past couple of years, prompted by market changes that are once again giving progressive businesses a competitive boost.
What market changes?
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