Hootsuite announces new integration with Microsoft Dynamics 365 CE apps

November 16 2020

Hootsuite has announced new integrations with Microsoft Dynamics 365 applications that will touch sales, marketing, and customer service functions.

The integration will help in a range of ways, the company stated. Social data from Hootsuite can be used in the context of Dynamics 365 apps to help with lead scoring and enrichment, marketing segmentation, and omnichannel customer service. Specific touch points include:

  • Enrich leads, and lead scoring models in Dynamics 365 Sales
  • Omnichannel capabilities in Dynamics 365 Customer Service
  • Refine segmentation to send offers through Dynamics 365 Marketing

Vancouver-based Hootsuite has been partnering with Microsoft for several years to bring social data into business applications. The company announced an integration with Dynamics CRM, SharePoint, and Yammer in 2015 that offered lead conversion from social channels. The new announcement modernizes the company's integration story with more tailored use cases for Microsoft's current CRM-focused lineup of Dynamics 365 apps.

About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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