Skip to main content

Hitting Hard: New Microsoft Web Site Targets “Growing Businesses” to Switch to Dynamics GP 10.0 from QuickBooks Enterprise 7.0

by Jason Gumpert


In an aggressive marketing campaign, launched via a special new web site, Microsoft is pushing users of QuickBooks Enterprise 7.0 to switch to Dynamics GP 10.0.

The web site campaign is both slick and substantive, including a customer testimonial video and detailed studies-reviews of the two programs. Possibly the most devastating, from the QuickBooks perspective, is an analysis provided by The Accounting Library, a software selection tool for middle market companies.

It assesses Dynamics GP 10 versus QuickBooks Enterprise 7.0, and finds that on a dozen key attributes, GP 10 comes out way ahead on each. These include general ledger, accounts payable, accounts receivable, payroll, inventory, and budgeting, among others. "Microsoft Dynamics GP met 84% of the requirements list while QuickBooks Enterprise Solutions met 40%," the analysis concludes. 

There is also a review from the CPA Technology Advisor giving GP 10 a five-star rating on all counts. The reviewer concludes that the "latest release made more substantial improvements than any other software I have seen in this year's review." 

As a conclusion to its push for QuickBooks users to switch, Microsoft even provides a summary of instructions for making the move to GP 10. However, there is this proviso: "With the enhanced abilities of Microsoft Dynamics GP come additional functions and controls. In places, you might think that Microsoft Dynamics ...

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

More about Jason Gumpert