Hitting Hard: New Microsoft Web Site Targets “Growing Businesses” to Switch to Dynamics GP 10.0 from QuickBooks Enterprise 7.0

In an aggressive marketing campaign, launched via a special new web site, Microsoft is pushing users of QuickBooks Enterprise 7.0 to switch to Dynamics GP 10.0.

The web site campaign is both slick and substantive, including a customer testimonial video and detailed studies-reviews of the two programs. Possibly the most devastating, from the QuickBooks perspective, is an analysis provided by The Accounting Library, a software selection tool for middle market companies.

It assesses Dynamics GP 10 versus QuickBooks Enterprise 7.0, and finds that on a dozen key attributes, GP 10 comes out way ahead on each. These include general ledger, accounts payable, accounts receivable, payroll, inventory, and budgeting, among others. "Microsoft Dynamics GP met 84% of the requirements list while QuickBooks Enterprise Solutions met 40%," the analysis concludes. 

There is also a review from the CPA Technology Advisor giving GP 10 a five-star rating on all counts. The reviewer concludes that the "latest release made more substantial improvements than any other software I have seen in this year's review." 

As a conclusion to its push for QuickBooks users to switch, Microsoft even provides a summary of instructions for making the move to GP 10. However, there is this proviso: "With the enhanced abilities of Microsoft Dynamics GP come additional functions and controls. In places, you might think that Microsoft Dynamics ...