Skip to main content

Hannover Messe 2019: Microsoft updates Azure in partnership with Electrolux, Siemens, Intel and Bühler

by Eamon McCarthy Earls
Assistant Editor,
[caption caption="Hannover Messe"][/caption]

As attendees prepare to converge on Hanover, Germany for Hannover Messe, the world's largest industrial technology trade show, Microsoft is rolling out new Azure capabilities in partnership with American and European enterprises.

Çağlayan Arkan, global lead for Manufacturing and Resources Industry at Microsoft touted the company's end-to-end IoT security and advanced threat protection for Azure Security Center for IoT. The topic of IoT security is a prominent concern for prospective industrial IoT users, and the recent announcement of Azure IoT Hub, integrated with Azure Security Center, or the Sentinel security information and event management offering both fit into this overall picture.

The broad spectrum of offerings that Microsoft is set to demo at the event includes HoloLens, Dynamics 365, and Microsoft 365. The Azure Industrial IoT Cloud Platform comes equipped so that manufacturers can create digital twins of OPC UA-enabled machines, with support for certification management and security. Additionally, OPC twins can now integrate with the Connected Factory solution accelerator in a bid to speed up the IoT Edge installation process. Azure IP Advantage is expanding to IoT devices connected to Azure as well as extending to devices being managed with Windows IoT or Azure Sphere. In fact, Azure customers have access to up to 10,000 patents through Azure IP Advantage.  According to Arkan, startups are encouraged to join the LOT Network which grants them the option to use Microsoft patents free of charge.

Microsoft indicated that 25 other companies will be featured at its Hannover Messe booth to demonstrate IoT, mixed reality and AI crossovers. A few of those organization's stories include:

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Eamon McCarthy Earls

As the assistant editor at, Eamon helps to oversee editorial content on the site and supports site management and strategy. He can be reached at

Before joining, Eamon was editor for at TechTarget, where he covered networking technology, IoT, and cybersecurity. He is also the author of multiple books and previously contributed to publications such as the Boston Globe, Milford Daily News, and DefenceWeb.