Skip to main content

Directions EMEA: Dynamics 365 Business Central updates cross product lines as Microsoft re-organizes marketing leadership

by Jason Gumpert

Microsoft acquired Navision twenty years ago, and Dynamics 365 Business Central leader Mike Morton praised partners at the start of Directions EMEA 2022 for being a constant presence in the product’s success over the decades, from the days of Navision and Dynamics NAV to today. That time-tested heritage, along with Microsoft’s broader commitments to cloud services, security, and governance, should strengthen Business Central’s value proposition, he told the event audience today.

As the event began, Microsoft announced streamlined ISV app onboarding for Business Central, along with a range of enhancements to the ERP’s integration with other Microsoft products. And Morton revealed that Microsoft has re-organized its marketing team, placing Jared Spataro in an updated roll with overall responsibility for marketing of both Modern Work and the Business Applications Group.

In a recorded message for the event audience of nearly 3,000 in Hamburg, Spataro praised the work of partners, calling SMB the biggest growth area in his product portfolio and promising greater collaboration between the two worlds of productivity and business applications.

Microsoft representatives at the event also provided a range of examples of ways they hope to tie core Business Central user scenarios into other applications including Dynamics 365 Sales, Power Automate, Teams, Excel, and Power BI.

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

More about Jason Gumpert