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Directions EMEA 2023: Microsoft outlines new and updated incentives, programs for Dynamics 365 Business Central partners

by Jason Gumpert
November 03 2023

Microsoft has a range of new and upcoming initiatives and incentives for Dynamics 365 Business Central partners aimed at growing the cloud ERP customer base and accelerating Power Platform uptake.

Incentivizing on-prem ERP customers

Microsoft’s older CSP-EP program is set to expire, and a new transition offer for customers with the CSP-EP subscription is coming this month, known as CSP-EP to online BC or CSP2BC. It provides an equivalent discount and similar benefits as the Bridge To The Cloud 2 program, according to Microsoft VP Mike Morton.

Speaking at the conference, Morton also encouraged partners to nominate larger BC clients for the BC Concierge Service. While lesser known, it is intended to get Microsoft’s own solution architects and other product experts involved with deals in the early stages to evaluate the right fit for the customer in terms of features, topology, and other solution options. Microsoft stated last month that it has seen 105% year-over-year customer growth for customers that have more than 100 paid users, and attendees in Lyon reported second-hand stories of BC cloud implementations that have gone well beyond a thousand users.

The Microsoft AIM initiative has turned from an ambition to “something you can really use,” Microsoft VP Mike Morton told the event audience. The company is taking cloud migrations and the use of this program very seriously and wants to hear from partners on their ability to use it, Morton said. AIM includes a collection of training and marketing materials, assessments and ROI calculators, a 40% off promotion via Bridge to the Cloud 2, and a post-implementation offering.

And a new AIM Deployment Offer, which launches in January 2024 will provide customers with funding of some migration services by Microsoft. People familiar with the funding plan described it as “not insignificant”. Though the offer starts in January, it will also apply to engagements that start on November 15, 2023 or later, Microsoft stated.

Partner skills and growth incentives

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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