Building a smart ISV strategy amid the cloud platform battles

“Every business process is being digitized, from relationship sales, talent and people processes, operations, customer service, field service and more. For this evolution to be successful, we must move from monolithic suites and disconnected data silos to modern, modular apps with a common data model. You need a platform approach.”

“With you, we seek to unlock the unimaginable, and to solve the impossible.” 

              – Satya Nadella to partners at Microsoft Ignite

Straight from the top. Digital is the new Y2K type opportunity. History repeats itself, and the service providers who learn from it can emerge victorious. Remember how many firms made money at the turn of this century.

Digital transformation opportunities, currently in an early adopter phase, are climbing quickly…and the peak has an unimaginable height, surpassing multiple trillion of dollars every year globally. Organizations across industries are still in the early stages of recognizing the opportunities available to them in a cloud first world. They need strategic guidance from service providers to develop their own cloud-based strategies to grow and create competitive differentiation.

The right mix of new digital technologies and strategic planning will lead partners to a new era of value creation with their clients.