Adding eCommerce to Dynamics GP: Unique benefits in manufacturing and distribution

Today, consumers expect on-demand, custom-built products, fast shipping and the ability to purchase online. Manufacturers and distributors are under similar pressure in their customer relationships to reestablish value proposition and increase efficiency. Even if these industries aren't selling directly to the everyday consumer, they may still reach these goals with one of the key components of the modern consumer experience: adding an ecommerce layer to their business.

For manufacturers and distributors using Microsoft Dynamics GP, their unique position working between manufacturing and the consumer means these businesses need to be able to easily track a variety of information, and much of it does not stay in the back-office. They need to track the products and terms for multiple manufacturers and consumers, including economic ordering quantities and cooperative advertising dollars. And in today's competitive environment with evolving integration technology, managing multiple systems with duplicate data entry should be a non-starter for any firm.

It's Time to Streamline Your Processes

The ability to quickly and efficiently fulfill a customer order is important to manufacturing and distribution companies. When you add an eCommerce layer to your business structure, you will make it easier to pick items and fulfill orders, cutting down on warehouse and storage costs and maintenance. In many cases, distributors choose their ERP vendor based on compatibility with their existing ecommerce solution to ensure their store will integrate properly with their ERP system.

Dynamics GP is designed to be a key piece of a whole-business solution.  It may begin as a standalone solution, but it is not uncommon for businesses to discover that there is tremendous value in integrating GP to another important system like an ecommerce front end. When you use your ERP solution to drive ...