A Perry Embraces Smart Automation with Dynamics Square as Tech Partner
A century after its founding in 1925, A Perry, the UK’s leading manufacturer of hinges, hardware, and ironmongery, has launched a transformative digital overhaul of its operations, partnering with Dynamics Square UK Ltd., a trusted Microsoft Solutions Partner, to power its future with intelligent business applications.
As the family-owned enterprise marks its 100-year milestone, A Perry is looking not back—but forward. With ambitious expansion plans and an evolving product portfolio, the company recognized the need to modernize its legacy systems and streamline operations across its global footprint. At the center of this bold initiative stands Dynamics Square, entrusted with delivering an AI-enabled, future-ready solution suite grounded in Microsoft Dynamics 365.
“We didn’t just implement technology—we co-authored A Perry’s vision for the next century, said Manish Goyal, Director at Dynamics Square.”
A Business Built on Craftsmanship, Transformed by Technology
Known for its product durability and family-first values, A Perry has served generations of customers across industries. But like many established manufacturers, the company found itself facing challenges that could no longer be solved with legacy ERP systems and disconnected customer platforms.
That’s where Dynamics Square stepped in.
At the heart of the transformation was the successful implementation of Microsoft Dynamics 365 Business Central, replacing A Perry’s outdated ERP platform with a unified system for finance, procurement, sales, and supply chain. But the partnership didn’t stop there.
Dynamics Square also rolled out Dynamics 365 Sales, Customer Service, and Customer Insights – Journeys to create seamless experiences across the entire customer lifecycle—from initial engagement to after-sales service. These systems now work in sync with A Perry’s B2B website, Amazon, and eBay platforms, providing real-time visibility and consistency across channels.
Read more about how Dynamics Square helped A Perry Group in Digital Transformation.
Warehouse Intelligence Meets Supply Chain Visibility
Perhaps most striking is how the partnership bridged the digital and physical. Dynamics Square integrated Business Central with A Perry’s robotics-based warehouse management system, enhanced import container tracking, and built custom solutions for inventory planning, shipping cost analysis, and automated invoicing.
The result? A tightly connected operation where decision-makers now have real-time insights, not guesswork—empowering them to act faster, serve customers better, and reduce operational friction.
“This wasn’t just about improving efficiency—it was about preserving legacy while equipping A Perry for a new digital economy,” said Nitesh Sharma, Head of BD, Dynamics Square.
Transforming with Trust
In an industry often driven by margins and logistics, Dynamics Square brought something else to the table—partnership. From discovery to deployment, the teams collaborated closely, ensuring every change aligned with A Perry’s culture, values, and vision.
As a result, A Perry enters its second century not only as a heritage brand—but as a digital-first enterprise.
“Our growth is now powered by data, automation, and customer intelligence,” said Guy Perry, Managing Director at A Perry. “Dynamics Square didn’t just understand our business—they elevated it.”
About Dynamics Square
Dynamics Square UK Ltd. is a trusted Microsoft Solutions Partner specializing in cloud-based ERP and CRM implementations for mid-market and enterprise organizations. With over 500 successful deployments and expertise across 12+ industries, Dynamics Square is redefining what’s possible for digitally ambitious businesses.