MGA Entertainment Embraces Innovation to Enhance Shipping Operations with SmartBOL

FOR IMMEDIATE RELEASE

Piscataway, NJ – [June 2, 2025] — MGA Entertainment Inc., the largest privately held toy 
and entertainment company in the U.S., has demonstrated its industry leadership by 
transforming its shipping operations with SmartBOL®, a cloud-based electronic bill of 
lading (eBOL) solution. The shift to SmartBOL, a choice made with a deep understanding of 
the industry, has enabled MGA to streamline its shipping documentation processes, 
significantly reduce paper usage, and improve internal collaboration and customer 
service.

"With our previous system and nearly 50 employees accessing it, we saw delays as long as 
5 to 10 minutes to print shipping documents. SmartBOL prints the documents instantly," 
said a Senior WMS Analyst at MGA. The collaboration with SmartBOL was noted for its 
robust software capabilities and the hands-on support provided during implementation.

“Abhay and the SmartBOL team didn’t just deliver a product—they helped us tailor it to our 
needs, resolving even our internal data issues,” said a Systems Analyst at MGA.
"We are thrilled with the results of this project," said Abhay Raut, Founder and President of 
SmartBOL. Our website has the success story, detailing the challenges faced and the 
innovative solutions implemented.”

This comprehensive case study offers valuable insights into the strategies employed and 
the measurable outcomes achieved. For more details, visit our MGA case study at 
https://smartbol.com/mga-entertainment-embraces-innovation-to-elevate-shipping-operations-with-smartbol/
About SmartBOL

Developed by ADi Data International Inc. and headquartered in Piscataway, NJ, SmartBOL® 
is a leading SaaS platform for digitizing and managing shipping documents. With features 
such as driver appointment scheduling, check-in, centralized electronic document 
retention, and API integrations, SmartBOL enables manufacturers and logistics providers 
to streamline operations, increase visibility, and reduce their environmental impact. For 
more information, visit www.smartbol.com or contact sales@smartbol.com for a 
personalized demonstration.

Press Contact:

Tom Levers
(908) 442-0039
Tom.Levers@SmartBOL.com