Companial welcomes Rob Idink as CEO to drive the next phase of growth.

Louis Rustenhoven will focus on expanding the Novature Platform

Leusden, December 11, 2024 – Novature and Companial are pleased to announce that, effective January 1, 2025, Rob Idink will assume the role of CEO, succeeding Louis Rustenhoven. Over the past eight years, Louis has led Novature and Companial through a transformative journey of professionalization and growth, establishing the company as a leading force within the Microsoft Dynamics partner ecosystem. Together with a dedicated team, he has expanded Companial’s offerings, strengthened its global presence, and solidified its reputation as a trusted partner for Microsoft and the broader Dynamics community.

As Companial and the Novature Dynamics Platform move into new growth stages, Louis will focus exclusively on his role as CEO of Novature. This strategic focus will enable him to expand Novature’s reach as a powerful platform dedicated to driving transformation and innovation in the Microsoft Dynamics landscape. His new focus will be on advancing Novature’s ambitions whilst continuing to support Companial’s goals and vision.

“I am incredibly proud of what we have accomplished at Companial,” said Louis Rustenhoven. “This transition allows me to fully concentrate on Novature’s development while ensuring Companial’s mission ‘Enable Dynamics partners to exceed expectations’ remains central. Rob’s expertise and vision make him the ideal leader for Companial’s next chapter, and I look forward to supporting both organizations as they continue their paths of growth and excellence.”

Rob Idink brings over 25 years of IT industry experience to Companial, with a proven track record in executive roles at Compaq, Hewlett-Packard Company and HP Inc. He is highly experienced in managing extensive partner networks, making him well-suited to lead Companial’s mission of empowering partners across the Microsoft Dynamics ecosystem. Known for his authentic leadership style and his ability to balance strategic goals with a people-centric approach, Rob embodies the values that Companial holds dear.

“I am thrilled to take on this new challenge and lead Companial into its next phase of growth.” said Rob Idink. “Louis and the team have built a remarkable foundation, and I look forward to working with our talented people to continue Companial’s mission. It’s an exciting time to further strengthen Companial’s impact and make a meaningful difference for our partners.”

The Companial Board is confident that, with Rob’s guidance, the company will continue to thrive and reach new heights, empowering partners to achieve outstanding results for their customers and employees.

About Companial
Companial is the largest Microsoft Dynamics Community globally, providing an extensive range of services and support to help Microsoft Dynamics partners deliver exceptional solutions for their clients and employees. Companial’s unique expertise in the Dynamics channel, combined with its global network, enables partners to scale their business, improve efficiency, and drive meaningful client outcomes. With a commitment to partner enablement, Companial plays a key role in helping Microsoft Dynamics partners exceed customer expectations and achieve sustainable growth.

About Novature
Founded in 2022, Novature is an international network of Microsoft Dynamics Application partners (e.g. Companial, Dycotrade, Simplanova, SalesValue) dedicated to helping companies of all sizes achieve digital transformation through applications based on Microsoft Dynamics and Power Platform. By connecting Dynamics ISVs and partners to valuable resources and knowledge, Novature empowers them to unlock their full potential and support customers in their digital journeys.

For more information, please contact Marketing@companial.com.