The State of B2B eCommerce in 2026: AI, Marketplaces, Personalization, and Growth

B2B eCommerce has moved from a competitive advantage to a market expectation. New research from Truvio and Sapio Research found that 88% of B2B companies now offer online ordering, 52% of B2B revenue comes from online orders, and companies adopting eCommerce report an average 40% increase in sales revenue compared to pre-eCommerce results.

In this webinar, we’ll unpack key findings from our 2026 B2B eCommerce Trends report, based on a survey of 400+ B2B business leaders across the U.S. and Europe. Designed for manufacturing, distribution, and wholesale leaders, this session will explore how B2B organizations are using digital commerce to improve customer satisfaction, expand into new markets, increase revenue, and meet rising buyer expectations. 

We’ll also examine the growing role of AI, personalization, online marketplaces, customer portals, invoice management, and product information management. 

Key Webinar Takeaways 

• The top B2B eCommerce trends shaping 2026  
• Why customer experience is driving eCommerce investment  
• How AI, personalization, and marketplaces are changing B2B buying  
• What manufacturers, distributors, and wholesalers should prioritize next