The AI Business Solutions Partner Show, May 2026: Decoding the SMB Buyer Journey in the Age of AI

Join our newest AI Business Solutions Partner Show for a data-driven exploration of the SMB buyer journey's evolution and what Microsoft Business Applications partners must do to stay competitive.

Based on insights from MSDW’s latest Marketing Performance Survey, our panel will explore how SMB buyers research, evaluate, and select partners today—and how AI is accelerating these changes. You’ll gain new insights into how to modernize your sales and marketing approach, build trust earlier, and drive more pipeline.

Topics will include:

• How the SMB buyer journey is changing in the AI era
• What content influences SMB buyers
• How buyer expectations of partners are evolving
• Why aligning sales and marketing is critical to growth
• How top partners use AI and thought leadership to win