Case Study: IDVille

IDville, based in Kentwood, Michigan, is a leader in identification solutions, offering card access systems, ID printing, employee badges, and accessories to industries such as education, healthcare, and corporate security. With nexus in 35 states and a multichannel sales model spanning direct sales, Amazon, Staples, and nationwide catalogs, the company faced growing tax complexity. Manual filing, varied state requirements, and exemption certificate management created compliance risks, fines, and delays.
 

To solve these challenges, IDville implemented Avalara AvaTax, Avalara Returns, and Avalara Exemption Certificate Management, integrated with Microsoft Dynamics GP and SalesPad by Cavallo®. This automated solution streamlined tax calculations, exemption tracking, and filings across all jurisdictions, reducing manual effort and ensuring accuracy.

The results were significant: a 16% reduction in SG&A expenses, a 4% increase in top-line gross profit, and faster, more reliable compliance. CEO Bob Milowski noted, “We don’t think we missed a single return,” underscoring the efficiency gains achieved.