LinkedIn rolls out Sales Navigator updates for CRM data validation, sales & marketing integration, Dealbook

LinkedIn has announced some upcoming sales productivity applications as well as features for Sales Navigator aimed at connecting sales and marketing to enable businesses to work more efficiently. Some of the updates will impact the CRM solutions with which Sales Navigator integrates, like Dynamics 365, while others are focused on sales and marketing activities from within the LinkedIn solution.

The new features include:

• Sales and Marketing Integration -- LinkedIn is planning to integrate Sales Navigator and LinkedIn Campaign manager to allow marketers to more precisely target the accounts and leads their sales team is pursuing. Marketers will see two new ad groups in LinkedIn Campaign Manager: Sales Navigators Leads and Sales Navigator Accounts. While marketers will continue to control creative, budget, and when campaigns go live, they will now bea ble to market directly to the leads their sales reps are pursing on LinkeIn. And sales reps will now have the ability to see how prospects are interacting with marketing campaigns from within Sales Navigator.

• LinkedIn Data Validation - This set of capabilities, which will be offered to LinkedIn's Enterprise Edition customers in 2018, will enhance CRM data quality and provide companies with the information they need to make better business decisions. The first LinkedIn Data Validation feature will be "No longer at company" flag to enable sales reps to identify leads and contacts who have left the companies they're mapped to in CRM. Sales reps and sales managers can use this real-time intelligence to determine whether they have to bring new contacts into their deals or if they can leverage existing relationships to pursue new business.
• Dealbook - LinkedIn will integrate the Dealbook feature ...

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