PROS Looks for Opportunities with Microsoft Dynamics CRM as Software Platform

PROS Inc. wants to use Microsoft Dynamics CRM to fulfill a dream - delivering a system that gives sales teams an edge to increase their odds of winning business and increasing profits.

"We're really looking at the dream," said John Salch, vice president of technology and platforms at PROS, a provider of profitability management and optimization software solutions. "The dream is you have a disconnected sales force on site with the customer. They're able to build the quote. They're able to do it quickly and easily, they're able to wow their customers with what they can do and win the deal. We know we can help them win with the big data applications."

PROS was one of several enterprise-focused ISVs that Microsoft announced at WPC 2012 would be adopting Microsoft Dynamics as the basis of their upcoming solutions.  The publicly traded company had 2011 revenues of $96.4 million and earnings growth of 429%. 

Salch said that PROS is looking to the Microsoft application and platform to make it easy to give the company the software that's going to enable it to deliver what it can do on the tablet or platform the salespeople on. "We've taken as part of our strategy to take the optimization tools that we've developed, and look for ways to help salespeople outperform their peers and competitors using the transactional data, and analytics from the CRM system," said Salch. "Salespeople like to work with CRM. We've taken it upon ourselves to go out and do things in the CRM system and make it easy for the salesperson to use the software."

PROS expects to have a preview of its product to show ...