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We Want to Invest, But Where? Organizations Seek the Best Path Towards Effective BI in Dynamics AX

by Jared Berezin
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In a recent AXUG special interest group (SIG), "BI and Reporting in AX", over twenty prospective (and a few recent) adopters of Dynamics AX expressed hesitation about further investments in business intelligence add-on tools. The shared sentiment did not stem from disinterest in BI or an underestimation of its value. Indeed, a poll taken during the webinar revealed that 100% of participants believed his/her company is under-utilizing BI.

Rather, the collective hesitation stemmed from uncertainty about Microsoft's long-term vision for BI within AX. The echoing question was: "If a strong BI reporting infrastructure is moving inside Dynamics AX as part of a standard package, how much should I invest now in standalone or add-on products?"

One AX user, who recently implemented TargIT's BI suite, said that members of her organization felt as though they received "mixed signals" at Convergence last March about whether more BI would be built into AX 2009. "We've been very happy with TargIT," she noted,&...

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About Jared Berezin
Jared Berezin serves as a contributing writer to MSDynamicsWorld.com. With combined interests in technology and science, Jared previously served as a writer for Dana-Farber Cancer Institute, drafting scientific narrative reports on the latest advancements in cancer research. Jared has also served as associate marketing specialist for International Data Corporation (IDC), a market research firm. In this position, he planned and executed strategic marketing initiatives for IDC's software and services research programs, and wrote outbound communications to the press, existing clients, and prospects. Jared also has experience working for several local newspapers in eastern Massachusetts. Jared graduated with honors from Colby College with a BA in English and creative writing.
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