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Panel: Harnessing the Potential of AI in B2B E-Commerce for Business Central

AI has emerged as a game-changer for B2B e-commerce with benefits already reaching both the back office and the shopping experience. To learn more about how AI will help Dynamics 365 Business Central users, join Arno Ham and Mike Brennamen of Sana Commerce along with Ray Beste with Sikich as they discuss the transformative impact of AI in B2B e-commerce.

Delve into real-world examples showing how AI can drive efficiency, personalization, and success in B2B e-commerce. Prepare to unlock the untapped potential AI holds for your business and learn how it can transform your e-commerce strategy in the process.

Topics will include:

  • The impact of AI in B2B e-commerce today
  • Real-world examples of businesses leveraging AI for e-commerce success
  • Best practices for incorporating AI into B2B e-commerce with Business Central
  • A live demonstration showcasing AI-powered features and functionalities by Sana Commerce
  • Q&A

Who should attend?

  • E-commerce managers: Learn how integrated e-commerce tools help you make the most of both your Dynamics 365 BC ERP as well as OpenAI technology.
  • Marketing managers: Find out how to meet your SEO goals with automatically generated meta-descriptions and titles.
  • IT managers: Learn how AI can automate the generation of product descriptions, images, design elements, and more.


Arno Ham
Chief Technology Officer
Sana Commerce
Mike Brenneman
Channel Sales Manager
Sana Commerce
Ray Beste
Principal AI Strategist
Rick McCutcheon
Dynamics 365 CE/CRM MVP