Integrating Marketing technology and process into your MS CRM - An Online workshop from SalesFUSION

Thursday, April 22, 2010 @ 4:00 AM EDT


    The process of effectively integrating your marketing campaign efforts with sales can be difficult from both the technical and process point of views. Managing the lead lifecyle from first touch-point to opportunity is critical in today's business environment where every lead counts! Marketing as a technology process is either under-developed in CRM or disconnected due to lack of integration between marketing tools and your CRM. SalesFUSION has shown industry leadership with it's unique integration between marketing processes and CRM. In this compelling online workshop, SalesFUSION will present a detailed and highly educational workshop on how companies can take a best-practice approach to integrating their marketing and demand generation efforts with their Microsoft CRM.

    Topics to be covered in this session:

    * Mastering the B2B Lead Lifecycle - Excerpts from Aberdeen's research report
    * From campaign to contract - tracking leads to sales opportunity
    * Lead scoring and lead management
    * Case Study - Incorporating the website into the lead to sales process
    * Case Study - Making advanced b2b email work in MS CRM
    * Top 5 Processes you must master to achieve marketing to sales integration
    * Product Demonstration - SalesFUSION embedded demand generation