The Future of B2B Marketing: What COVID Changed and What It Didn’t

Pivot is an understatement for 2020. With many B2B marketing mainstays, like tradeshows and direct mail, taking a big hit in the time of COVID, B2B marketers were forced to change tactics in dramatic and unexpected ways. After a year of marketing chaos, we’re pulling together B2B marketing experts in data, email, marketing automation, and content to discover what tactics have been forever changed by COVID, and which ones B2B marketers can count on for success in the new year.

Join emfluence Marketing Director Natalie Jackson, Women of Email Co-Founder Jen Capstraw, Marketing CoPilot Founder Marie Wiese, and Avanade’s Global Digital Marketing Lead Mishel Justesen for a conversation on how to lead your B2B marketing strategy into a new era.