Building a CRM Data Strategy: Goals That Boost Business Performance
CRM systems are all about the data - customers, accounts, products, transactions, and more. A poor data strategy contributes to CRM failure by creating frustrating data integration gaps that weaken your business operations and hurt performance.
Your CRM solution needs to be equipped to track all your customer touch points and act as the primary source of all your critical data. Join Peter Chase, Co-founder and VP Business Development at Scribe Software and Daniel Lynton, Founder and CEO at LyntonWeb, to hear why you need solid integrations that will improve business agility, promote self-sufficiency, and bring higher profitability to your organization.