Ray is a seasoned executive with nearly three decades of experience managing tech firms from start-up to maturity. An economist and researcher by background, Ray understands business analytics from both the user’s and the developer’s perspective. Prior to taking the reins here at Halo BI, Ray was a senior vice president at The Nielsen Company where he oversaw the integration of Claritas, a data collection and analytics firm, into the global Nielsen brand. Before that Ray headed up B-to-B software development efforts for Equifax National Decision Systems, a division of credit giant Equifax. And way back when, Ray was a Research Analyst and statistician for the San Diego Association of Governments (SANDAG), the regional planning agency for the County of San Diego. A lifelong San Diego resident, Ray holds bachelor’s and master’s degrees in economics from San Diego State University.