Denis Pombriant


Denis Pombriant is a well-known analyst and thought leader in the CRM space. He writes for CRM Magazine, DestinationCRM, Search CRM, CRM Buyer among others. He conducts research in emerging areas of front office technology and business and he consults regularly for many of the leading companies in CRM.

For over ten years he has made a habit of identifying and promoting emerging ideas in CRM and the broader software market. In 2000 he was the first analyst to devote a practice to what was then called on-demand technology. In 2002 he began covering the integration of social networking and analytics in CRM, in 2004 he wrote an influential white paper titled “The New Garage” that proved to be the blueprint for cloud computing. Since 2008 he has focused attention on sustainable business processes and the part that CRM and other front office technologies can play in sustainability.