CRM implementations: How to avoid a failure to launch

CRM software is ever evolving, requiring companies to regularly undergo new implementation projects or upgrade their existing software. This level of activity keeps consultants busy, but it also might lead some companies to become overly reliant on outside experts. Without internal stakeholders taking ownership of the process - particularly on matters related to internal users, business requirements, and buy-in - a company can end up with expensive software that is not used to its potential - or that goes unused altogether. Companies even risk incurring greater costs as a result of requiring more consultant input or even reimplementation.


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About Ryan Plourde

Ryan Plourde is the Crowe Horwath LLP office managing partner in Boston and is responsible for envisioning and designing innovative products that help organizations leverage technology to solve business problems. A respected CRM technology strategist and thought leader, Ryan has more than 20 years of experience helping organizations realize the benefits of CRM technology.  

Prior to joining Crowe, Ryan was the Founder and Owner of AbleBridge, a Microsoft Gold Partner that merged operations with Crowe in 2016. 

Serving in leadership positions both on the consulting and client-side, Ryan has an excellent perspective on helping organizations realize greater business agility by streamlining operations and optimizing performance to achieve better business results.

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