With Dual Product Strategy, Silverpop Broadens Microsoft Dynamics CRM Presence

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The demand for marketing automation in the CRM software space has showed no signs of slowing in the last year, and will likely remain an interesting area as evidenced by Bill Patterson' s unambiguous prediction of an "investment" of some kind by the Microsoft Dynamics CRM team likely in the next year.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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