SilverPop Adds Microsoft Dynamics CRM Integration to Engage Platform

Digital marketing solution provider SilverPop has announced a new integration between its Engage marketing platform and Microsoft Dynamics CRM.  The move adds a second presence for Silverpop in this market, following its recent acquisition of CoreMotives

For a Dynamics CRM customer, the choice between SilverPop's Engage and CoreMotives products is at least partly a question of how to manage marketing automation activities.  "Marketers with more advanced marketing automation or higher-volume email marketing needs" who do not seek a solution that is self-contained in Dynamics CRM will more likely opt for Engage, Silverpop explained in a statement.

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Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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