SilverPop Adds Microsoft Dynamics CRM Integration to Engage Platform
Digital marketing solution provider SilverPop has announced a new integration between its Engage marketing platform and Microsoft Dynamics CRM. The move adds a second presence for Silverpop in this market, following its recent acquisition of CoreMotives.
For a Dynamics CRM customer, the choice between SilverPop's Engage and CoreMotives products is at least partly a question of how to manage marketing automation activities. "Marketers with more advanced marketing automation or higher-volume email marketing needs" who do not seek a solution that is self-contained in Dynamics CRM will more likely opt for Engage, Silverpop explained in a statement.