How Important is the Dynamics Business for Microsoft, Anyway?

This article is adapted from the annual WPC 2011 Business Report by Dynamics consultancy TerDege.

When it comes to actually delivering measurable business value to customers around Microsoft Dynamics and its integration with traditional products, Microsoft is doing a better and better job of realizing its own potential. The Dynamics products clearly play a crucial role in this strategy, but Dynamics turnover currently accounts for no more than around 4% of Microsoft's total sales. Microsoft views its investments in Dynamics as being long-term. Or, as Doug Burgum, former Vice President MBS once put it so aptly: "For Microsoft, ERP and CRM are marathons, not sprints."

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About Guus Krabbenborg

Guus Krabbenborg (1961) has been active in the world of business software for more than 25 years. He has held various sales and management positions at Philips, Digital Equipment and Navision Software successively. He was also co-founder and co-owner of the Dutch Dynamics partner DBS Business Solutions. From 2000 till 2007 Guus has worked as a consultant and trainer at TerDege Training & Consultancy, an independent agency focused on the international market for business software.

Since 2007 Guus is co-founder and partner in the firm Partner Master Class, the Dutch PDC. In a growing number of countries in Europe and Asia Pacific this company offers training and coaching in the five business areas that are part of the Dynamics Partner Academy.

His newest venture is called Quattro Business Solutions. This company acts as the Master VAR (better: Value Added Distributor) in the Microsoft Dynamics channel in a number of countries in Western Europe. Guus is co-founder and co-owner in QBS and has responsibility for the training and coaching activities.

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