Why Integrate? Planning for Present and Future Retail Success

Best practice retailers are breaking down the walls that exist between channels and integrating processes and systems to improve the customer experience and reduce operational costs. And recent research reveals that many of those businesses lagging behind are putting plans in place to make similar investments for the coming year - and the next decade.

Most retailers experiencing the holiday sales rush are scrambling to gain control of their inventory, regardless of channel. It's not just the cross-channel marketers fighting it; even pure-play internet retailers are struggling to support their search engine optimization, search engine marketing, email marketing, Amazon stores and more.

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About Steve Weber

Steve Weber is the CEO of nChannel.com. nChannel is a complete web-based, multi-channel management platform. nChannel can connect many of the systems you use to manage sales environments and easily manage the operations associated with multi-channel selling - using the systems you already own. Steve is a 13 year veteran and former Vice-President of eMarketplace Outsourcing Services for Sterling Commerce, a division of IBM. More recently Steve was named Microsoft Partner of the Year for Dynamics Retail and awarded Microsoft Retail Independent Software Vendor (ISV) of the year for his company's data sync solutions.

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