The Power BI Evolution: Improved Experience for the End User, but Also for Developers and ISVs

"5 seconds to sign up. 5 minutes to wow!" So read a banner that Microsoft hung up in 2014 when it began development of its Power BI service. It would be a SaaS-based business intelligence and analytics service to enable business users to directly connect with and gain insight from their business data.

Power BI was released to general availability in July after an intensive seven-month preview, and it was business-user friendly, as promised. "I think this is huge," wrote Seeking Alpha's Dallas Salazar, who observed that Microsoft wanted Power BI to be "the platform for business intelligence across both SMB and enterprise deployment."


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at

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