Microsoft, Nissan to Partner on New Dynamics CRM-based Dealer Management System
Microsoft and Nissan Motor Co. Ltd. announced they are teaming up to develop a new dealer management system based on Microsoft Dynamics CRM to help the auto giant enhance its customer relationships, and increase dealer sales.
Initially, the new dealer management system will be rolled out to Nissan's dealership networks in Japan and "other strategic regions across the globe." The system is supposed to be customizable to meet the needs of the dealers and manufacturers in specific countries, according to the companies.
Microsoft hasn't specified which, if any, system integrators are involved in the project.
Nissan also plans to integrate applications running on the Windows Azure platform, according to the statement. The system will use Microsoft's Windows Azure platform, and take advantage of the US technology company's public cloud-computing offerings to allow Nissan to connect with its customers.
"Nissan is seeking a solution that will help meet our business needs, especially to better understand our customers and dealers," said Andy Palmer, executive vice president, Nissan, in a statement. "This will enhance our sales and brand power as we enter a new growth phase under our midterm business plan, Nissan Power 88."