Microsoft, Nissan to Partner on New Dynamics CRM-based Dealer Management System
Microsoft and Nissan Motor Co. Ltd. announced they are teaming up to develop a new dealer management system based on Microsoft Dynamics CRM to help the auto giant enhance its customer relationships, and increase dealer sales.
Initially, the new dealer management system will be rolled out to Nissan's dealership networks in Japan and "other strategic regions across the globe." The system is supposed to be customizable to meet the needs of the dealers and manufacturers in specific countries, according to the companies.
Microsoft hasn't specified which, if any, system integrators are involved in the project.