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Microsoft, Nissan to Partner on New Dynamics CRM-based Dealer Management System

by Linda Rosencrance
Contributing Writer, MSDW

Microsoft and Nissan Motor Co. Ltd. announced they are teaming up to develop a new dealer management system based on Microsoft Dynamics CRM to help the auto giant enhance its customer relationships, and increase dealer sales.

Initially, the new dealer management system will be rolled out to Nissan's dealership networks in Japan and "other strategic regions across the globe." The system is supposed to be customizable to meet the needs of the dealers and manufacturers in specific countries, according to the companies.

Microsoft hasn't specified which, if any, system integrators are involved in the project.

Nissan also plans to integrate applications running on the Windows Azure platform, according to the statement. The system will use Microsoft's Windows Azure platform, and take advantage of the US technology company's public cloud-computing offerings to allow Nissan to connect with its customers.

"Nissan is seeking a solution that will help meet our business needs, especially to better understand our customers and dealers," said Andy Palmer, executive vice president, Nissan, in a statement. "This will enhance our sales and brand power as we enter a new growth phase under our midterm business plan, Nissan Power 88."

In April Microsoft and Toyota announced a strategic partnership and plan to build a global platform for TMC's new vehicle communications platform also using the Windows Azure platform.

Automotive Customer Engagement Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Power Automate Sales Sales & Marketing xRM
About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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