Microsoft Guides Partners on Cloud Direction And Why To Get Oriented

Tuesday's keynote at the Microsoft Partner Conference was long on promised results; Scott Guthrie, Microsoft's EVP of cloud & enterprise, began the presentation under a huge banner reading simply "Journey to the Cloud."

"We're in the midst of a shift to generational computing," he said, then detailed the strength of the Microsoft Cloud, including:


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at

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How nice of Microsoft to tell partners that their combined fanatical, exclusive devotion to cloud will allow them to shorn us sheep (customers) with “2x revenue growth, 1.8x recurring revenue, >65% SaaS profit margins.“

When did Microsoft get into MLM? They are selling cloud like it is a cleanse.

Jeff Frye
Systems Analyst

That sounds desperate to me.

When cloud fits a customer, he will choose so. For must prospective customers "cloud" means their data on somebody else's computer, with only paper as a "handle" on it. That's just not trustworthy. And, leaving this aside: Bandwidth is expensive and hard to come by on most of the globe, still. And one issue that comes with the added complexity: All these "business opportunities" seem to rely on delivering a small part of the whole thing needed, where you are dependent on the others. These parts have to work together without knowing each other. For software, this only works with clearly defined interfaces, that are tried and tested. I have a lot of doubts about that on all newer versions of NAV (for example). The documentation is hard to access, and complete gibberish on all the important parts.These are just bad conditions and high risk for an investment in this technology. So... why should we lead? To find out which homework Microsoft hasn't done? Sure...