Microsoft announces 3 pricing levels for Dynamics CRM Online Fall 2013 release

Microsoft has announced three new pricing options for Dynamics CRM Online that will take effect with the Fall 2013 release.

New CRM Online prices, as explained by Microsoft will be:

Professional ($65*) For the core CRM users, who need the full capabilities of Microsoft Dynamics CRM including sales force automation as well as marketing and customer care. We believe most users will find this license best fits their needs.

Basic ($30*)  For sales, service and marketing users who need to manage accounts, contacts, leads, cases and access custom applications as well as for business analysts who require reporting capabilities. 

Essential ($15*) For light-weight users who need to access custom applications developed in house or by our vast network of partners.

Microsoft also reiterated its plan offer access to mobile applications with no additional license fees. Microsoft's Paco Contreras announced the pricing updates, explaining:

"In a nutshell, we are offering our customers more freedom to choose and the ability to mix and match licenses, so they are not forced to fit every user into the same license.  Equivalent offerings between on- premises, online and hosted by partners also make it easier for customers to compare and decide.  Access through mobile applications is included at no extra license cost across all licenses.  On top of this, we are offering more value through Dynamics Planning Services and more options for online support."

On-premise Dynamics CRM licensing will also see simplification, according to Contreras:

"Our on-premises customers will continue to find the overall cost of Microsoft Dynamics CRM ownership very competitive and will find our simplified licensing easier to understand.  As we get closer to launch, our partners will have access to our refreshed price lists and will be ready to help our customers select the solution that works best for their needs. We also plan to release Dynamics Planning Services, a benefit of Software Assurance for Volume Licensing, to help our customers plan their deployments."

The new CRM Online pricing structure comes with the caveats that these prices are in US dollars and will vary in other currencies, and that they do not include other services, including fees for managing multiple instances of CRM for managing test and production deployments.  The ability to manage application lifecycle management with multiple instances has long been a request of implementers who want the ability to easily synchronize databases and solution updates to manage their customers' deployments. The announcement of Dynamics Planning Services may indicate a new approach to meet these needs.

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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How will the new MSD really pan out

It will be interesting to see how customers get migrated across and to which pricing band and if truly you can mix and match licenses or have to license all users at the appropriate level as you do with Salesforce.

The included mobile client will also effect all the customers paying for 3rd party mobile licenses currently and the revenues of the providers of these apps!

For independent comparison of Dynamics and other alternative CRM's visit

Ian Moyse