The Master VAR's growing role in the Microsoft Dynamics channel

Editor's note: Guus Krabbenborg's tenth annual Business Report from WPC is available now! You can view the 2013 table of contents for the WPC 2013 Business Report and download the 2012 report here.

Microsoft's goal with the introduction of her new MPN partner program a few years ago was to raise the bar. The company wanted to do more business with a smaller number of Microsoft Dynamics partners. From that moment on, that select group of partners got more attention and more resources to grow faster.

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About Guus Krabbenborg

Guus Krabbenborg (1961) has been active in the world of business software for more than 25 years. He has held various sales and management positions at Philips, Digital Equipment and Navision Software successively. He was also co-founder and co-owner of the Dutch Dynamics partner DBS Business Solutions. From 2000 till 2007 Guus has worked as a consultant and trainer at TerDege Training & Consultancy, an independent agency focused on the international market for business software.

Since 2007 Guus is co-founder and partner in the firm Partner Master Class, the Dutch PDC. In a growing number of countries in Europe and Asia Pacific this company offers training and coaching in the five business areas that are part of the Dynamics Partner Academy.

His newest venture is called Quattro Business Solutions. This company acts as the Master VAR (better: Value Added Distributor) in the Microsoft Dynamics channel in a number of countries in Western Europe. Guus is co-founder and co-owner in QBS and has responsibility for the training and coaching activities.

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