Hitting the Right Note: Microsoft Dynamics CRM Users Seek Better Engagement from Social CRM Efforts

Today thanks to social media networks like Facebook and Twitter, customers have more ways than ever to connect with companies. But that means businesses that don't engage in social channels - or who don't crack the code of effective social interaction - will be left in the dust by their forward-thinking competitors.

"The advent of social media and the info explosion on the web has created a new breed of customer-the social customer, who has unprecedented access to information," according to Paula Mahlberg, Microsoft Channel Alliance Manager at InsideView Inc. Mahlberg was the presenter at a recent online meeting of the Microsoft Dynamics CRM User Group's Social CRM Special Interest Group.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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