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Dynamics CRM Online pricing changes may shock some, but will it drive customers away?

by Linda Rosencrance
Contributing Writer, MSDW

Microsoft Dynamics CRM Online Fall '13 has just moved from a regional rollout to general availability.  But along with all the improvements Microsoft is touting for the new release, it also sports a pretty hefty price increase for some users. And that raises the question: will customers scrub their CRM Online deployments and search out Redmond's competitors?

Survey, will Microsoft Dynamics CRM Online price changes drive away customers? 

In a recent unscientific MSDynamicsworld.com survey, nearly half of the 44 respondents to date said the product has become less competitive by virtue of the changes, but will customer behavior back that up?

Here's the deal: Since Microsoft Dynamics CRM Online was rolled out in April 2008, Microsoft has offered a single license at a single price - $44 per user per month. The new pricing scheme for CRM Online 2013 offers three license options:

  • Professional ($65 per user per month) - For the core CRM users, who need the full capabilities of Dynamics CRM including sales force automation as well as marketing and customer care. "We believe most users will find this license best fits their needs," according to Microsoft.
  • Basic ($30 per user per month) - For sales, service and marketing users who need to manage accounts, contacts, leads, cases and access custom applications as well as for ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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