CRMUG Summit: Expect Strategies on CRM User Adoption Successes and "Epic Fails"

If user adoption were not still a challenge for CRM projects, Daniel Madden would not need to speak about it so vehemently. But he will, in four sessions at the CRMUG Summit 2016:

• Post-Launch: What Happens Now!
• #epicFAIL CRM Adoptive Strategies
• User Adoption Panel - From Big to Small
• The Role of Managers and Executive Leaders in User Adoption

Madden has been a Microsoft Dynamics CRM specialist with the global financial services provider SEI for ten years. Alongside that, and since 2012, he has taken on numerous voluntary roles with CRMUG including being VP of Membership for the CRMUG Pennsylvania Chapter, speaking at Summits and serving on the Summit Planning Committee for 2016.

He took time to tell us more about CRM user adoption, and about CRMUG Summit 2016.

MSDW: You are doing four sessions on CRM user acceptance; is there a particular urgency in 2016?

Daniel Madden: It's probably every CRM leader or administrator's number one issue. If you don't solve that, anything you do in the system is not going to really have value because if they're not using it, no one's going to see the enhancements you're releasing out in CRM.

It's something you can never really look away from because your users can be using a different system before you even know it.

They might sneakily get their own Salesforce license?

Exactly. Or they might go back to an Excel spreadsheet. That's my biggest fear and what I ...