Achieving Scale Through International Expansion, Part 1: When Is a Microsoft Dynamics ISV Ready?
If your company's business is the development, sales, and support of packaged software on Microsoft Dynamics platforms, then your growth and profitability are highly dependent on one thing: scale.
Once your packaged software is built and the major costs have already been recouped, every additional sale is almost pure profit. This is because the cost of goods and the cost of sales can be very low - especially when software is sold online or through a partner channel. To achieve real scale, your company needs to expand its reach internationally - but knowing when, where and how can mean the difference between success and failure.
This three part series of articles will examine: