The Better Subscription Billing Bible

Pricing a product is a tricky process that companies have struggled with since the
beginning of commerce. Subscription billing only adds to the task’s complexity as customer acquisition costs may initially rocket, and accurate forecasting may not be possible until your offering is tried and tested.

Although it can be hard to land on a strategy, the pros of recurring billing make it an inevitable avenue for many. Subscriptions encourage customers to build a relationship with your brand that will span years. You can rely on a steady stream of predictable recurring revenue if successful.