WineDirect Acquires Elypsis Winery, adding Dynamics NAV to its direct to consumer wine services

WineDirect, which provides sales technology and fulfillment services to wineries, has acquired Elypsis Winery from Admiral IT, adding a Microsoft Dynamics NAV-based ERP solution to their portfolio.

Elypsis offers services ranging from enterprise resource planning (ERP), point of sale (POS), and customer relationship management (CRM). WineDirect offers services to enable wineries to sell more wine directly to consumers including e-commerce, fulfillment, telesales, financial management, point of sales (POS), as well as call center solutions.

Adding the Elypsis Dynamics NAV ERP solution will allow wineries to access all of WineDirect's services and manage more from one location, company officials said.

"Our goal is to help wineries sell more wine Direct-to-Consumer and with that in mind, we're putting together a full suite of services to enable them to manage their DTC business in a cost efficient manner," said WineDirect spokesperson Sheri Hebbeln. "ERP and POS are two very important components in building a true ‘one stop shop' for the wine industry."

The acquisition of the company and its Dynamics NAV solution now enables WineDirect to offer:


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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