Why Improvements in Microsoft Dynamics CRM Make Enterprise Architecture More Important Than Ever

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There was a time not so long ago when a Microsoft Dynamics CRM implementation was largely about whether or not the software had the capabilities to support business requirements. CRM has historically had general boundaries of scope that were fairly well understood by business and technical resources alike. Because of this containment, organizations could often get away with a successful CRM implementation while giving minimal consideration to their enterprise architecture (EA); CRM did this, it fit here and integrated with some other systems in this way.


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About Matt Masotti

Matt Masotti is a technology professional with 20 years of experience with Microsoft technologies and has focused mainly on Dynamics CRM implementations since 2004. He has been both a client and provider of professional services for CRM implementations with unique organizations such as Butterfield & Robinson, The Perimeter Institute for Theoretical Physics, Maple Leaf Sports & Entertainment and Adxstudio. He is currently a consultant at Avanade. 

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